LinkedIn post template
LinkedIn hook templates give the first one or two lines of a post a proven shape, so readers stop and tap "see more". The contrarian hook states a belief your audience holds, disagrees with it, and promises a reason, which is why it works for expert and founder accounts.
Updated
Structure: Common belief, disagreement, reason, example, useful reframe. Replace each [bracketed] slot with your own material.
Hook options (pick one): - "Everyone says [common belief]. I think it is [your view]." - "[Common advice] is costing you [specific loss]." - "I stopped [popular practice] [time] ago. Here is what happened." - "Unpopular opinion for [audience]: [claim]." Body: Here is why: [the reason, in one or two lines]. Example: [a specific case from your work]. What to do instead: [the reframe as one practical step]. [Question that invites people who disagree to say so.]
Illustrative examples written for this page. They show the structure filled in; they are not customer posts or real results.
Everyone says post every day on LinkedIn. I think most founders should post three times a week. Here is why: daily posting pushed me into filler, and filler taught my audience to scroll past me. Example: when I cut to three posts, each one had a customer story or a number I could stand behind. What to do instead: pick your three best ideas each week and spend the saved time replying to comments. Daily posters: what keeps your quality up?
"Personalise every cold message" is costing you a week a month. Here is why: the people most likely to buy have already engaged with your posts. Example: the warmest conversations I had last quarter started with someone who commented twice. What to do instead: reply to engaged commenters first, then do cold outreach with what is left of your time. Where do your best conversations start?
I stopped planning a month of content in advance. Here is what happened. My posts got more specific. A month-old plan cannot know what a customer told me yesterday. Now I keep a list of ideas and plan one week at a time, every Friday. The reframe: plan the rhythm a month ahead, and the topics one week ahead. How far ahead do you plan?
A good hook is specific, short and creates a reason to read the next line. It names the audience or the situation, makes one clear claim, and avoids clickbait the body cannot pay off. Most strong hooks fit in under 20 words and read well without the rest of the post.
Four or five patterns are enough for most accounts: contrarian, story moment, specific number, question to a defined audience, and before and after. Rotating them keeps your feed from sounding repetitive while you learn which patterns your own audience responds to.
Compare posts by the hook pattern you used, not only by topic. ContentOS shows impressions and interactions for each published post, and your best-performing posts are included as context when it drafts, so new hooks start from what your own readers responded to.
ContentOS drafts from your past posts and saved stories, then schedules the result and collects the replies.