Use case

LinkedIn social selling that starts from your own posts

LinkedIn social selling works best when the first message continues a conversation the buyer started. ContentOS lists everyone who comments on or reacts to your posts, groups them by fit with your ideal customer, and keeps replies and follow-up in one place.

Updated

Warm engagement beats cold lists

A cold list tells you who might buy. Engagement tells you who is paying attention right now. Someone who commented on two posts about your buyer's problem has given you a reason to reach out and a topic to start with.

From signal to message

Reply to the comment first, publicly and usefully. Then, for people who match your ideal customer and have engaged more than once, send a short direct message that continues the topic. ContentOS keeps the person, their engagement and the post together so the message is specific.

  1. Filter warm contacts to the ideal customer group.
  2. Reply to their comment in the queue.
  3. Send a short message that builds on the post they engaged with.
  4. Log the outcome and move on to the next contact.

Adding outreach for a sales team

On every account, HubSpot contacts can be pulled in read-only as a lead source for email and SMS outreach, up to 5,000 emails and 1,500 texts a month per account. Email sends from your connected Gmail, and setup requires consent confirmations and a DNS check before anything goes out.

How the workflow runs inside ContentOS

  1. Describe your ideal customer in settings so engagers are grouped well.
  2. Post about your buyer's problems three times a week.
  3. Review warm contacts after each post.
  4. Reply publicly, then follow up privately with the best-fit people.
  5. Add HubSpot contacts for email and SMS outreach.

Features this workflow uses

  • Lead signals

    Lists the people who comment on or react to your posts as warm contacts, grouped by fit.

  • Engagement inbox

    Collects comments on your LinkedIn posts into one queue with AI-drafted replies you approve.

  • Voice drafting

    Drafts LinkedIn and X posts from your imported posts, saved stories and source documents.

A worked example post

An illustrative post written for this page, not a customer post.

Example post: a seller sharing a buyer insight

Most stalled deals I see are not about price. They stall because the champion cannot explain the decision to their boss in two sentences. So now I write those two sentences with them on the second call. If a deal of yours is stuck, try asking: "How will you explain this internally?" What is your best question for a stuck deal?

Which plan fits this use case?

ContentOS is the one plan, at $1,000 per account a month, covering one LinkedIn, one X and one Threads profile. A typical setup starts with 1 account, $1,000 a month: warm contacts plus HubSpot lead import and email and SMS outreach on each account. For example, adding another person's LinkedIn, X and Threads later adds $1,000 to the monthly bill. Every subscription starts with a 7-day free trial through Stripe, then bills monthly.

Pick your accounts on the pricing page

Questions and objections

What is LinkedIn social selling?

It is selling through relationships built on LinkedIn: publishing useful posts, engaging with buyers' content and comments, and following up with people who show interest. It replaces cold outreach with conversations that start from shared context.

How do I find warm leads on LinkedIn?

Look at who engages with your posts, especially repeat engagers who match your ideal customer. ContentOS lists everyone who comments on or reacts to your posts and groups them by fit, so the warmest people are easy to find.

Should sales reps post on LinkedIn themselves?

Reps who post about their buyers' problems give prospects a reason to engage before a call. With one subscription account per rep, each rep drafts from their own posts, with warm contacts per account.

Is this just automated DMs?

No. ContentOS lists warm contacts and drafts replies to comments; direct follow-up is yours to write and send. The point is a relevant first message to someone who already engaged, not volume.

Do we have to use HubSpot?

No. Warm contacts from engagement work on their own. HubSpot is an optional read-only lead source on every account, and prospect lists can also be imported from CSV or spreadsheets.

Run this workflow on your own posts

Start a free trial, connect LinkedIn, and draft your first week from your own material.